Speaking of risks, my second experience happened in the exhibition The Secrets of Aging at the Museum of Science, Boston. Aging - now there's a topic that sounds like a hard sell. Let's face it, getting older is not box-office boffo. It's not "Volcanoes!" or "Dinos!" It's. . . . "Uh-oh!". But the team took the risk and persisted.

- Judy Rand, Exhibit Developer, Rand and Associates, from Are We There Yet? Conversations about Best Practices and Science Exhibition Development edited by Kathleen McLean and Catherine McEver, The Exploratorium, 2004.